🏖️ Selling in Palm Beach in 2026: Why Buyers Still See Value
🌴 Palm Beach: A Lifestyle Market That’s Evolving, Not Slowing
Palm Beach remains one of the Gold Coast’s most desirable suburbs, known for its relaxed coastal vibe, walkability, vibrant café scene, and direct beach access. In 2026, the market may not be as frenzied as the post-COVID boom, but buyer demand is still strong — particularly for homes that offer lifestyle, location, and liveability.
If you’re considering selling your Palm Beach property, now’s the time to understand where the market is heading — and how to position your home to stand out.
📊 Palm Beach Market Snapshot (2026)
Median house price: $1,765,000
Median unit price: $1,110,000
12-month house price change: -1.9% (mild adjustment after rapid growth)
Rental yields: Houses ~3.2%, Units ~4.0%
Median time on market: ~44 days
Even with a slight pullback, buyer competition is strong for well-presented homes within walking distance to Tallebudgera Creek, the beach, and lifestyle precincts like Paddock Bakery and Palm Beach Avenue.
👥 Who’s Buying in Palm Beach Right Now?
Relocators from Sydney, Melbourne and Brisbane chasing a sea change
Upsizers looking for modern homes close to elite schools
Lifestyle-focused downsizers
Investors seeking Airbnb potential or high long-term value
Buyers are more cautious than before, but they’re still emotionally driven, especially when it comes to location, privacy, and presentation.
🏡 What’s Selling Best in 2026?
Renovated 3–4 bedroom homes near the beach or Tallebudgera Creek
Dual-living properties or those with granny flat potential
Modern townhouses and duplexes in boutique complexes
Units with north-facing balconies, water views, or walk-up access
Older homes on larger blocks with redevelopment potential
🧠 Tips to Maximise Your Palm Beach Sale
Highlight lifestyle over features — sell the beach, walkability, and cafés
Invest in drone and video marketing to showcase proximity and presentation
Be open to off-market testing if your home suits prestige or downsizer markets
Price strategically — not too high, not too low — to generate early enquiry
📞 Thinking of Selling in Palm Beach? Let’s Make It Count
At Norton Real Estate, we specialise in coastal lifestyle properties — and we know exactly what buyers in Palm Beach are looking for in 2026.
We offer:
✅ Data-backed pricing advice tailored to your street and property type
✅ Premium marketing packages including video walkthroughs, drone, and social media
✅ Access to active interstate lifestyle buyers and local upsizers
✅ Realty Assist – Pay on Settlement options to help fund styling and marketing
📧 nortons.re@gmail.com
📞 Steven Norton: 0488 496 777
📞 Lawrence Norton: 0415 279 807
Let’s unlock the full potential of your Palm Beach property — and sell with confidence.
⚖️ Disclaimer
This article is intended for general information purposes only. It does not constitute legal, financial, or real estate advice. Market conditions are subject to change. Always consult a licensed real estate professional before making property decisions. Norton Real Estate accepts no responsibility for actions taken based on this content.